Yet Another Aggregating Service


Just a week ago I was at friend’s wedding. The bride was beautiful, the music danceable, and the whole event was a great fun. And as always in such occasions, lots of photos have been taken by several people. Usually what happens in these cases is that you come home, and over the next days your receive emails from friends with links to online albums of the event. Usually these are from different providers such as Facebook, PicasaWeb and Flickr. So eventually you end up with several disjointed online photo albums with no way to view all the photos in one convenient place. Continue reading “Yet Another Aggregating Service”

Rich Product Experience

Last July, when I was finishing my MBA studies, I started to work with my partner on an idea for a product we called tentatively Rich Product Experience. We have written elevator pitch, built a little mockup of the product, talked with some people from the Technion about it’s potential and….well that’s about it. Unfortunately we didn’t move much pass the initial plans and some very preliminary demos. Admittedly, I was more enthusiastic about it than my partner, but I guess I didn’t have enough enthusiasm for the both of us. Continue reading “Rich Product Experience”

Constructing a Niche Service

A friend of mine recently has purchased an apartment in a new real estate project. For some time he has been complaining to me about the low level of service he has been receiving from the company: to find out trivial details about the progress of the construction, numerous phone calls are needed; no one tracks his requirements regarding the finish details of kitchen and bath; he has to coordinate and schedule different sub-contractors (installing bath, kitchen…) by himself, etc.

Continue reading “Constructing a Niche Service”

PriceMatcher Elevator Pitch

About 6 months ago I took an Entrepreneurship course as part of my MBA degree. One of the tasks we needed to complete in the course, was to think of an entrepreneurial idea, and write an “elevator pitch” for it. Elevator pitch is a concise introduction, that allows the entrepreneur to present his idea to potential investor, in some undemanding social context – like riding together in an elevator.
I blogged about the pitch I wrote in Auctioning Off Your Purchasing post. Today I want to share the pitch that wrote my study partner, Pavel, based on an idea we developed. Later on, we tried actually to implement that idea, but that’s another story. 


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Ideas soup 1

We have to prepare an ‘elevator pitch’ for MBA class. Let’s say you have an idea, and you need an investor to make it happen. So you go and prepare a small paper which sums up the idea, and explores its business potential.
So, in order to do that, first of all I have to find some idea to base it upon. Which reminded me, that the whole idea of this blog in the first place, was as a ‘meeting place’ for all the lousy ideas I have (should I call it a ‘burial ground’?). So I thought I would list the ideas I still care to remember. Maybe someday I will want to explore further some of them (but wouldn’t it then be grave digging?)
So, here is one such list: Continue reading “Ideas soup 1”

Can't get yourself go regularly to gym? I have the solution

Thought about an interesting marketing gimmick for gyms: promise partial refund to your subscribers (or whatever called those people that go to gym on a regular basis) if they complete a training program.
For example, those who show up at least twice a week for a period of 4 months and train according to a program that was compiled for them by gym’s coach, get a 30% discount off their fee. Or maybe get some complementary service for free (pool, sauna, etc.).

Sometimes, fantasizing about girls gazing at your muscular body at the local beach is just not a strong enough incentive. And everyone likes getting his money back.
I wonder whether this kind of scheme is already implemented somewhere…