Thought about an interesting marketing gimmick for gyms: promise partial refund to your subscribers (or whatever called those people that go to gym on a regular basis) if they complete a training program.
For example, those who show up at least twice a week for a period of 4 months and train according to a program that was compiled for them by gym’s coach, get a 30% discount off their fee. Or maybe get some complementary service for free (pool, sauna, etc.).
Sometimes, fantasizing about girls gazing at your muscular body at the local beach is just not a strong enough incentive. And everyone likes getting his money back.
I wonder whether this kind of scheme is already implemented somewhere…