I have been noticing for some time now, that many businesses try to reach their customers, and promote themselves through social networks. For example, the Irish House pub in Haifa, aside from having a web-site (http://irish-house.co.il/), also has a facebook group, with discussions boards, wall, photos, etc. (Irish house facebook group).
This is called Social Media Marketing, and Wikipedia describes it as an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.
It seams that there is a place for a service that would allow businesses to publish their content in one place, and the service would take care of distributing and disseminating it to various predetermined channels. Since different people hang out in different places, the service would have to create profiles of businesses and match it with the appropriate channels, where their target audiences hang out. There is no point in promoting a bakery on Twitter.
Suggested list of business profiles:
- Web start-ups
- Local businesses (restaurants, shops)
- Music Bands
Let’s look at the web start-ups profile. These companies need to attract technology-oriented users to their latest cool web apps. Their target audience are young males in their 20s and 30’s, that read TechCrunch, and use Tweeter. In order to promote the brand/service, other than their own web-site, they also have to maintain multiple publishing services. Let’s take young Israeli start-up ClickTale as an example. They promote themselves through following channels:
- Facebook group – discussion boards, walls, photos, etc.
- Comments on prominent technology blogs – that’s their CEO replying to people’s comments about company’s service.
All of these channels have to be traced, viewed, answered, and followed up. Seams like a lot of job for busy entrepreneurs. If there was a service, that through intuitive UI would allow to manage online promotion, wouldn’t many businesses be interested in using it, and even paying for some advanced features?