Record labels and Hollywood studious loose hundreds of millions of dollars each year to pirated content. They have been trying to fight this, using various tactics, such as RIAAS’ legal threats and DRM initiatives, mostly unsuccessfully.
Instead of fighting it, why not monetize on it?
The other day I had an idea for a service, which scans your hard-drive for content such as music and movies, builds a list of all the content that you have on your computer, and offers you the same content for legal download, for a fraction of price, that it would otherwise cost you.
What you get:
– Your favorite albums/movies in best quality, DRM free, each with all kinds of additional goodies
– Unmatched price. Instead of 1 cent per song, let’s say 1 cent per album.
– Good feeling
What copyright owners get:
– Millions of dollars from people that would not pay otherwise
A point could be made, that it would look bad to people that actually buy music and movies for the full price. They would feel cheated.
Main obstacle for this service, is of course persuading record labels to go along with this. Only large companies, such as Apple or Google could negotiate such terms.
But this only proves me, that innovative approaches to make money on digital content can be found.