I have been noticing for some time now, that many businesses try to reach their customers, and promote themselves through social networks. For example, the Irish House pub in Haifa, aside from having a web-site (http://irish-house.co.il/), also has a facebook group, with discussions boards, wall, photos, etc. (Irish house facebook group). Continue reading “Upload Once, Promote Everywhere”
Record labels and Hollywood studious loose hundreds of millions of dollars each year to pirated content. They have been trying to fight this, using various tactics, such as RIAAS’ legal threats and DRM initiatives, mostly unsuccessfully.
Instead of fighting it, why not monetize on it? Continue reading “Monitizing pirated content”
Nothing to do with technology, but still an idea: advertising agency that connects car owners that are willing to lease their cars’ outer space for ads, and advertisers. Ad-placement on buses is very popular, so why not on cars? Continue reading “Got car? Make money driving it”
We have to prepare an ‘elevator pitch’ for MBA class. Let’s say you have an idea, and you need an investor to make it happen. So you go and prepare a small paper which sums up the idea, and explores its business potential.
So, in order to do that, first of all I have to find some idea to base it upon. Which reminded me, that the whole idea of this blog in the first place, was as a ‘meeting place’ for all the lousy ideas I have (should I call it a ‘burial ground’?). So I thought I would list the ideas I still care to remember. Maybe someday I will want to explore further some of them (but wouldn’t it then be grave digging?)
So, here is one such list: Continue reading “Ideas soup 1”
A couple of months ago I purchased a 22″ LCD monitor. I saw that there is no point in working with maximized windows (of Firefox, Word etc.) since then you get huge margins, that are added to both sides of the screen. So I started working will all the windows in ‘normal’ mode (not maximized) – and suddenly I had lots of free desktop space, and nothing to do with it. Not only that, quickly I found out that moving/resizing windows around a large desktop is an exhausting task. Continue reading “Utilizing Large Monitor”
Thought about an interesting marketing gimmick for gyms: promise partial refund to your subscribers (or whatever called those people that go to gym on a regular basis) if they complete a training program.
For example, those who show up at least twice a week for a period of 4 months and train according to a program that was compiled for them by gym’s coach, get a 30% discount off their fee. Or maybe get some complementary service for free (pool, sauna, etc.).
Sometimes, fantasizing about girls gazing at your muscular body at the local beach is just not a strong enough incentive. And everyone likes getting his money back.
I wonder whether this kind of scheme is already implemented somewhere…
A friend of mine wanted to get a price of a specific product from a price-comparison site in a programmatic way, so he asked me how he could that.
Now, this shopping-comparer service doesn’t have an API, so in order to get the price from a page, he needs to write a script that is able to do the following:
1. Request, and get the page for the specific product.
2. Parse the received HTML page, and understand it.
Continue reading “So you thought you might like to parse HTML”
Last Wednesday, Technion’s E-Club had organized a meeting with FoxyTunes founders, and I was in the audience.
All I knew prior to this meeting, was that FoxyTunes was an Israeli start-up that developed an add-on for Firefox that lets user control almost any media-player right from the browser, and that recently it was purchased by Yahoo! for a reported $40 million.
I have to say I was surprised by this purchase, since the technology behind their product is quite straightforward, so I wanted to understand what value did Yahoo! see in FoxyTunes, beyond the simple add-on. Continue reading “FoxyTunes reveal the secrets of their success”
All of us (even those, that are not such prominent bloggers as me) have some some sort of presence on the web. And usually this presence is fragmented into many disoriented little pieces of personality. Now I am not talking about people having fake profiles on social networks, so that they can poke and have fun at others. I am talking about different aspects of the “real” us. Continue reading “Multiple Personality Disorder”
For more than 6 months now, me and a friend are toying with an idea to start up a startup. It seams we have all it takes to be a hi-tech entrepreneurs wannabes: illusion of talent, lack of experience, and excess of free time. The only problem we face is finding an interesting idea: one that could have some potential, is interesting enough to put the time and effort in it, and is easy enough to implement.
So I thought, why not organize all those half-baked ideas that I have from time to time, into a blog.
Actually the inspiration came from the guy behind TechCrunch, after vewing this 15 minutes video.
In this video he is talking about how startups may increase their chances to appear on TechCrunch (and other big web 2.0 blogs/magazines). One way is to have a blog, and be an active participant in the community.
So I thought, I might as well add to the web noise.